MorningStar Media, Inc takes data privacy seriously. This privacy policy explains who we are, how we collect, share and use Personal Information, and how you can exercise your privacy rights.
We recommend that you read this privacy policy in full to ensure you are fully informed. However, to make it easier for you to review the parts of this privacy policy that apply to you, we have divided up the document into sections that are specifically applicable to Clients (Section 2), Contacts (Section 3), and Visitors (Section 4). Sections 1 and 5 are applicable to everyone.
If you have any questions or concerns about our use of your Personal Information, then please contact us using the contact details provided at the end of Section 5.
To the extent we provide you with notice of different or additional privacy policies, those policies will govern such interactions.
1. The Basics
A. About Us
MorningStar Media, Inc is an email and digital marketing firm that sometimes sends clients’ data using MorningStar Media, Inc’s email deployment platform, at their behest. We are headquartered in the State of New York in the United States ("we," "us," "our," and "MorningStar Media, Inc").
Our database and our platform (when sending our clients’ data, or distribution list, on their behalf) enables us to send and manage email campaigns across channels, serve advertisements, and create, build and advertise Websites and Landing Pages for our clients, among other things. We also provide other related services, such as real-time tracking to help our clients track and personalize their marketing activities.
B. Key Terms for Deploying our Clients’ Data
In this privacy policy, these terms have the following meanings:
"Contact" is a person one of our client’s may contact through our Service. In other words, a Contact is anyone on a Client's Distribution List or about whom a Client has given us information. For example, if you are a Client, a subscriber to your email marketing campaigns would be considered a Contact.
"Distribution List" is a list of Contacts a Client may upload or manage on our platform and all associated information related to those Contacts (for example, email addresses).
"Client" means any person or entity that is registered with us to use the Service.
"Personal Information" means any information that identifies or can be used to identify an individual directly or indirectly. Examples of Personal Information include, but are not limited to, first and last name, date of birth, email address, gender, occupation, or other demographic information.
“Service” has the meaning given to it in our Standard Terms of Use.
"MorningStar Media, Inc Site(s)" has the meaning given to it in our Standard Terms of Use.
"Visitor" means, depending on the context, any person who visits any of our MorningStar Media, Inc Sites, offices, or otherwise engages with us at our events or in connection with our marketing or recruitment activities.
"you" and "your" means, depending on the context, either a Client, a Contact, or a Visitor.
2. Privacy for Clients
This section applies to the Personal Information we collect and process from a Client or potential Client through the provision of the Service. If you are not a Client, the Visitors or Contacts section of this policy may be more applicable to you and your data. In this section, "you" and "your" refer to Clients and potential Clients.
A. Information We Collect
The Personal Information that we collect depends on the context of your interactions with MorningStar Media, Inc, your MorningStar Media, Inc account settings, the products and features you use, your location, and applicable law. However, the Personal Information we collect broadly falls into the following categories:
(i) Information you provide to us: You (or your organization) may provide certain Personal Information to us when you sign up for a MorningStar Media, Inc account and use the Service, consult with our customer service team, send us an email, integrate the Service with another website or service (for example, when you choose to connect your e-commerce account with MorningStar Media, Inc), or communicate with us in any other way.
This information may include:
(ii) Information we collect automatically: When you use the Service, we may automatically collect or receive certain information about your usage of the Service (collectively “Service Usage Data”).
We DO NOT use cookies to collect personal information.
For further information, please review the section below and our Privacy Policy.
Service Usage Data may include:
(iii) Information we collect from other sources: From time to time, we may obtain information about you from third-party sources, such as public databases, social media platforms, third-party data providers, and our joint marketing partners.
Examples of the information we receive from other sources include demographic information (such as age and gender), device information (such as IP addresses), and location (such as city and state. We use this information, alone or in combination with other Personal Information we collect, to enhance our ability to provide relevant marketing and content to you and to develop and provide you with more relevant products, features, and service.
B. Use of Personal Information
We may use the Personal Information we collect or receive through the Service (alone or in combination with other data we source) for the purposes and on the legal bases identified below:
C. Third-Party Integrations
We may use the Personal Information we collect or receive through the Service, as a processor and as otherwise stated in this privacy policy, to enable your use of the integrations and plugins you choose to connect to your MorningStar Media, Inc account. For instance, if you choose to connect a Google integration to your MorningStar Media, Inc account, we’ll ask you to grant us permission to view and/or download, as applicable, your Google Sheets, Google Contacts, Google Analytics and Google Drive. This allows us to configure your Google integration(s) in accordance with your preferences. For example, if you wanted to use the Google Contacts integration to share the templates in your MorningStar Media, Inc account with contacts in your Google address book, we would need to access your Google Contacts to share your templates.
D. Client Distribution Lists
In order to send an email campaign or use certain features in your account, you need to provide a Distribution List that provides us information about your Contacts, such as their names and email addresses. We use and process this information to provide the Service in accordance with our contract with you or your organization and this privacy policy.
A Distribution List can be created in a number of ways, including by importing Contacts, such as through a CSV or directly from your email client. We do not, under any circumstances, sell your Distribution Lists. If someone on your Distribution List complains or contacts us, we might then contact that person.
If we detect abusive or illegal behavior related to your Distribution List, we may share your Distribution List or portions of it with affected ISPs or anti-spam organizations to the extent permitted or required by applicable law.
If a Contact chooses to use the Forward to a Friend (FTF) link in an email campaign a Client sends, it will allow the Contact to share the Client’s email content with individuals not on the Client’s Distribution List. When a Contact forwards an email to a friend, we do not store the Contact’s email address or their friend’s email address, and no one is added to any Distribution List as a result of the FTF link. The Client who created the email campaign only sees an aggregate number of times their email campaign was forwarded by a Contact and does not have access to the email addresses used to share or receive that forwarded content.
F. Your Data Protection Rights
Depending on the country in which you reside, you may have the following data protection rights:
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection law. We may ask you to verify your identity in order to help us respond efficiently to your request. If we receive a request from one of your Contacts, we will either direct the Contact to reach out to you, or, if appropriate, we may respond directly to their request.
3. Privacy for Contacts
This section applies to the information we process about our Clients’ Contacts as a data controller. Our Service is intended for use by our Clients. As a result, for much of the Personal Information we collect and process about Contacts through the Service, we act as a processor on behalf of our Clients. MorningStar Media, Inc is not responsible for the privacy or security practices of our Clients, which may differ from those set forth in this privacy policy. Please check with individual Clients about the policies they have in place. For purposes of this section, "you" and "your" refer to Contacts.
A. Information We Collect
The Personal Information that we may collect or receive about you broadly falls into the following categories:
(i) Information we receive about Contacts from our Clients: A Client may provide Personal Information about you to us through the Service. When a Client uploads their Distribution List or integrates the Service with another website or service (for example, when a Client chooses to connect their e-commerce account with MorningStar Media, Inc), or when you sign up for a Client’s Distribution List on a MorningStar Media, Inc or other signup form, the Client may provide us with certain contact information or other Personal Information about you such as your name, email address, address, or telephone number. You may have the opportunity to update some of this information by electing to update or manage your preferences via an email you receive from a Client.
(ii) Information we collect automatically: When you interact with an email campaign that you receive from a Client, we may collect information about your device and interaction with an email. We use pixels or tracking technologies to collect some of this information. Device information: We may collect information about the device and applications you use to access emails sent through our Service, such as your IP address, your operating system, your browser ID, and other information about your system and connection.
(iii) Information we collect from other sources: From time to time, we may obtain information about you from third-party sources, such as social media platforms, and third-party data providers.
B. Use of Personal Information
We may use the Personal Information we collect or receive about you in reliance on our (and where applicable, our Clients’) legitimate interests for the following purposes:
C. Tracking Technologies
We and our third-party partners may use various technologies to automatically collect and store certain device and usage information (as discussed above) when you interact with a Client’s email campaign, and this may include using pixels. For example, we use web beacons in the emails we send on behalf of our Clients. When you receive and engage with a Client’s campaign, web beacons track certain behavior such as whether the email sent through the MorningStar Media, Inc platform was delivered and opened and whether links within the email were clicked. Technologies like this allow us to collect information such as your IP address, browser, email client type, and other similar data as further described above. We use this information to measure the performance of our Clients’ email campaigns, and to provide analytics information and enhance the effectiveness of our Service, and for the other purposes described above.
D. Your Data Protection Rights
Depending on the country in which you reside, you may have the following data protection rights:
As described above, for much of the Personal Information we collect and process about Contacts through the Service, we act as a processor on behalf of our clients. In such cases, if you are a Contact and want to exercise any data protection rights that may be available to you under applicable law or have questions or concerns about how your Personal Information is handled by MorningStar Media, Inc as a processor on behalf of our individual Clients, you should contact the relevant Client that is using the MorningStar Media, Inc Service, and refer to their separate privacy policies.
If you no longer want to be contacted by one of our Clients through our Service, please unsubscribe directly from that Client’s newsletter or contact the Client directly to update or delete your data. If you contact us directly, we may either forward your request to the relevant Client or provide you with the identity of the Client to enable you to contact them directly.
We may respond to requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. We may ask you to verify your identity in order to help us respond efficiently to your request.
4. Privacy for Visitors
This section applies to Personal Information that we collect and process when you visit the MorningStar Media, Inc Sites, and in the usual course of our business, such as in connection with our recruitment, events, sales and marketing activities or when you visit our offices. In this section, "you" and "your" refer to Visitors.
A. Information We Collect
(i) Information you provide to us on the MorningStar Media, Inc Sites or otherwise: Our MorningStar Media, Inc Sites offer various ways to contact us, such as through form submissions, email or phone, to inquire about our company and Service. For example, we may ask you to provide certain Personal Information when you express an interest in obtaining information about us or our Service, take part in surveys, subscribe to marketing, apply for a role with MorningStar Media, Inc, or otherwise contact us. We may also collect Personal Information from you in person when you attend our events or trade shows, if you visit our offices (where you will be required to register as a visitor and provide us with certain information that may also be shared with our service providers) or via a phone call with one of our sales representatives. You may choose to provide additional information when you communicate with us or otherwise interact with us, and we may keep copies of any such communications for our records.
The Personal Information we collect may include:
(ii) Information we collect automatically through the MorningStar Media, Inc Sites: When you visit our MorningStar Media, Inc Sites or interact with our emails, we use cookies and similar technologies such as pixels or web beacons, alone or in conjunction with cookies, to collect certain information automatically from your browser or device. In some countries, including countries in the EEA, this information may be considered Personal Information under applicable data protection laws.
The information we collect automatically includes:
B. Use of Personal Information
We may use the information we collect through our MorningStar Media, Inc Sites and in connection with our events and marketing activities (alone or in combination with other data we collect) for a range of reasons in reliance on our legitimate interests, including:
C. Public Information and Third-Party Websites
D. Other Data Protection Rights
Depending on the country in which you reside, you may have the following data protection rights:
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws. We may ask you to verify your identity in order to help us respond efficiently to your request.
5. General Information
A. How We Share Information
We may share and disclose your Personal Information to the following types of third parties for the purposes described in this privacy policy (for purposes of this section, "you" and "your" refer to Clients, Contacts, and Visitors unless otherwise indicated):
(i) Our service providers: Sometimes, we share your information with our third-party service providers working on our behalf for the purposes described in this privacy policy. For example, companies we’ve hired to help us provide and support our Service or assist in protecting and securing our systems and services and other business-related functions.
Other examples include analyzing data, hosting data, engaging technical support for our Service, processing payments, and delivering content.
(ii) Advertising partners: We may partner with third-party advertising networks, exchanges, and social media platforms (like Facebook) to display advertising on the MorningStar Media, Inc Sites or to manage and serve our advertising on other sites, and we may share Personal Information of Clients and Visitors with them for this purpose. Our third-party partners may use cookies and other similar tracking technologies, such as pixels and web beacons, to gather information about your activities on the MorningStar Media, Inc Sites and other sites in order to provide you with targeted advertising based on your browsing activities and interests.
(iii) Any competent law enforcement body, regulatory body, government agency, court or other third party where we believe disclosure is necessary (a) as a matter of applicable law or regulation, (b) to exercise, establish, or defend our legal rights, or (c) to protect your vital interests or those of any other person.
(iv) A potential buyer (and its agents and advisors) in the case of a sale, merger, consolidation, liquidation, reorganization, or acquisition. In that event, any acquirer will be subject to our obligations under this privacy policy, including your rights to access and choice. We will notify you of the change either by sending you an email or posting a notice on our MorningStar Media, Inc Site.
(v) Any other person with your consent.
B. Legal Basis for Processing Personal Information (EEA and UK Persons Only)
If you are located in the EEA or UK, our legal basis for collecting and using the Personal Information described above will depend on the Personal Information concerned and the specific context in which we collect it.
However, we will normally collect and use Personal Information from you where the processing is in our legitimate interests and not overridden by your data-protection interests or fundamental rights and freedoms. Our legitimate interests are described in more detail in this privacy policy in the sections above titled “Use of Personal Information”, but they typically include improving, maintaining, providing, and enhancing our technology, products, and services; ensuring the security of the Service and our MorningStar Media, Inc Sites; and supporting our marketing activities.
If you are a Client, we may need the Personal Information to perform a contract with you. In some limited cases, we may also have a legal obligation to collect Personal Information from you. If we ask you to provide Personal Information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your Personal Information is mandatory or not, as well as of the possible consequences if you do not provide your Personal Information.
Where required by law, we will collect Personal Information only where we have your consent to do so.
If you have questions or need further information concerning the legal basis on which we collect and use your Personal Information, please contact us using the contact details provided in the "Questions and Concerns" section below.
C. Your Choices and Opt-Outs
Clients and Visitors who have opted in to our marketing emails can opt out of receiving marketing emails from us at any time by clicking the "unsubscribe" link at the bottom of our marketing messages.
Also, all opt-out requests can be made by emailing us using the contact details provided in the "Questions and Concerns" section below. Please note that some communications (such as service messages, account notifications, billing information) are considered transactional and necessary for account management, and Clients cannot opt out of these messages unless you cancel your MorningStar Media, Inc account.
D. Our Security
We take appropriate and reasonable technical and organizational measures designed to protect Personal Information from loss, misuse, unauthorized access, disclosure, alteration, and destruction, taking into account the risks involved in the processing and the nature of the Personal Information. If you have any questions about the security of your Personal Information, you may contact us at accounting@MorningStar Media, Incadv.com.
MorningStar Media, Inc accounts require a username and password to log in. Clients must keep their username and password secure, and never disclose it to a third party. Because the information in a Client’s MorningStar Media, Inc account is private, account passwords are hashed, which means we cannot see a Client’s password. We cannot resend forgotten passwords either. We will only provide Clients with instructions on how to reset them.
E. International Transfers
(i) We operate in the United States
Our servers and offices are located in the United States, so your information may be transferred to, stored, or processed in the United States. While the data protection, privacy, and other laws of the United States might not be as comprehensive as those in your country, we take many steps to protect your privacy, including offering our Clients a Data Processing Agreement available upon request.
F. Retention of Data
We retain Personal Information where we have an ongoing legitimate business or legal need to do so. Our retention periods will vary depending on the type of data involved, but, generally, we'll refer to these criteria in order to determine retention period:
When we have no ongoing legitimate business need to process your Personal Information, we will either delete or anonymize it or, if this is not possible (for example, because your Personal Information has been stored in backup archives), then we will securely store your Personal Information and isolate it from any further processing until deletion is possible.
G. California Privacy
The California Consumer Privacy Act (“CCPA”) provides consumers with specific rights regarding their Personal Information. You have the right to request that businesses subject to the CCPA (which may include our Clients with whom you have a relationship) disclose certain information to you about their collection and use of your Personal Information over the past 12 months. In addition, you have the right to ask such businesses to delete Personal Information collected from you, subject to certain exceptions. If the business sells Personal Information, you have a right to opt-out of that sale. Finally, a business cannot discriminate against you for exercising a CCPA right.
When offering services to its Clients, MorningStar Media, Inc acts as a “service provider” under the CCPA and our receipt and collection of any consumer Personal Information is completed on behalf of our Clients in order for us to provide the Service. Please direct any requests for access or deletion of your Personal Information under the CCPA to the Client with whom you have a direct relationship.
Consistent with California law, if you choose to exercise your applicable CCPA rights, we won’t charge you different prices or provide you a different quality of services. If we ever offer a financial incentive or product enhancement that is contingent upon you providing your Personal Information, we will not do so unless the benefits to you are reasonably related to the value of the Personal Information that you provide to us.
H. Do not Track
Certain state laws require us to indicate whether we honor “Do Not Track” settings in your browser. MorningStar Media, Inc adheres to the standards set out in this Privacy Policy and does not monitor or follow any Do Not Track browser requests.
I. Changes to this Policy
We may change this privacy policy at any time and from time to time. The most recent version of the privacy policy is reflected by the version date located at the top of this privacy policy. All updates and amendments are effective immediately upon notice, which we may give by any means, including, but not limited to, by posting a revised version of this privacy policy or other notice on the MorningStar Media, Inc Sites. We encourage you to review this privacy policy often to stay informed of changes that may affect you. Our electronically or otherwise properly stored copies of this privacy policy are each deemed to be the true, complete, valid, authentic, and enforceable copy of the version of this privacy policy that was in effect on each respective date you visited the MorningStar Media, Inc Site.
J. Questions & Concerns
If you have any questions or comments, or if you have a concern about the way in which we have handled any privacy matter, please email us at our affiliate, accounting@UnikAdv.com, to send us a message. You may also contact us by postal mail at:
MorningStar Media, Inc
Attn. Privacy Officer
PMB No. 151
923 Saw Mill River Road
Ardsley, NY 10502
Copyright © 2021 MorningStar Media Inc - All Rights Reserved.
Powered by GoDaddy
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.